Japanese beer and spirits group, Suntory, has set up a dedicated sales company in Bangkok in a bid to develop its business in the growing Thai spirits market. The new company is owned 49%-owned by Suntory, with three local financing companies owning 17% each.
Suntory has until now been selling spirits in Thailand through third party agents. With a dedicated operation, it plans to push Thai sales of its flagship whisky brand, Red Special, from 100,000 cases last year to 500,000 cases by 2005.
Stay informed for just £1! *
Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.
What’s included in your subscription:
Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
Unrivalled drinks industry comment from leading sector specialists
Ready to stay informed? Subscribe now and gain access to exclusive content.
For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.
*After your 1-month trial, your subscription will continue at £315 per year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Company Profile – free
sample
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form
By GlobalData
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.