The Boston Beer Co’s Bevy Long Drink – Product Launch

• Category – Flavoured malt beverage, 5.8% abv
• Available – From early November
• Location – The US
• Price – Not immediately available

The Boston Beer Co has released a sparkling flavoured malt beverage with citrus and juniper berries.

Bevy Long Drink is based on a Finnish cocktail made from gin, grapefruit soda and tonic. The drink was first created when the Finnish Government commissioned a cocktail to serve at the 1952 Summer Olympics in Helsinki.

“Drinkers are searching for the ultimate in refreshment, but also don’t want to sacrifice taste. That’s where Bevy Long Drink comes in,” said Lesya Lysyj, Boston Beer’s chief marketing officer. “It’s cocktail-inspired, easy to drink, and full-flavored, yet highly refreshing unlike any beer or pre-mixed cocktail out there.”

Bevy Long Drink is made with a malt base containing natural flavours and wild juniper berries, Boston Beer said.

Earlier this week, the brewer withdrew its full-year guidance and announced write-downs on stock because of lower-than-expected demand for its Truly hard seltzer brand.

Does Boston Beer Co’s slowdown mean hard seltzer has lost its lustre? – Click here for a Just Drinks analysis

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