
The Coca‑Cola Company is looking to “build a portfolio of partnerships” in the RTD category after recent forays into alcohol with Pernod Ricard and Brown-Forman.
Though Coca‑Cola’s RTD work is in “early days”, it said partnering with other beverage companies could provide “new value”.
The Coca‑Cola Company is looking to “build a portfolio of partnerships” in the RTD category after recent forays into alcohol with Pernod Ricard and Brown-Forman.