The Coca-Cola Co has released an Honest Tea RTD based on the yerba mate brew from South America.

Honest Yerba Mate, which will roll out to the US, contains 13g of sugar and 60 calories per 15.5oz (45cl) can. Coca-Cola said the launch continues efforts to release certified-organic, fair-trade beverages through the Honest Tea brand.

The group added that the new launch, which also contains 8oz of caffeine, “meets our consumer at the intersection of coffee and tea”.

“Adding Yerba Mate to our Honest roster felt like a natural fit, and we’re thrilled to introduce this new beverage to our line-up,” said Alexis Green, senior brand manager of Honest Tea.

Three flavours are available – Strawberry Pomegranate Matcha, Peach Mango Green Tea and Lemon Ginger Black Tea.

Yerba mate is a traditional caffeinated South American drink, brewed from leaves and stems of the yerba mate plant.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment