The Coca-Cola Company intends to drop its Coca-Cola Spiced drinks after just six months on the market.
In a statement, the soft drinks heavyweight confirmed it was “planning to phase out Coca-Cola Spiced to introduce an exciting new flavour in 2025”.
Just Drinks has asked Coca-Cola Co. to confirm whether it has already started the phasing out process for the product.
Spiced made its way onto shelves into the US and Canada earlier in March in full-sugar and zero-sugar variants.
The drinks, which carried a raspberry and spice flavour, were sold in 500ml bottled and 355ml 12-pack formats. The full-sugar Coca-Cola Spiced was also available in a 22ml 6-pack “mini” format.
Coca-Cola Co. did not provide a clear answer as to why it has decided to discontinue the product range, but noted that it was “always looking at what our consumers like and adjusting our range of products”.
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By GlobalDataAt the time of its launch, the Appletiser producer said the Spiced product would be “a permanent addition to the line-up in North America”.
It added the brand had been the “first North American addition to the Coca‑Cola Trademark in more than three years”.
The Minute Maid owner booked a positive first-half performance in July.
In the six months to the end of 28 June, the business saw a 3% rise in net revenues and a 13% jump in organic revenues. Unit case volumes were up 2%.
Those top-line numbers were in part due to second-quarter revenue results that came in above the forecasts of Wall Street analysts.
First-half reported operating profit and earnings per share were down on 2023, but if the impact of exchange rates and one-offs (including a charge from its acquisition of Fairlife) was excluded from the numbers both metrics were up year on year.
The Powerade producer upped its guidance for several financial metrics following its half-year performance. It now expects its annual organic revenue to increase by 9-10% year on year, versus the previous 8-9% forecast. It is also now predicting its comparable, currency-neutral earnings per share, to rise by 13-15%, compared to 11-13% in its earlier expectations.
