The Coca-Cola Co’s Innocent Super Smoothies Light – Product Launch 

Category – Soft drinks, juice

Available – From this month

Location – The UK, available from selected off-premise stores

Price – SRP of GBP1.99 (US$2.74) per 30cl bottle, GBP3.99 ($5.49) per 75cl bottle

The Coca-Cola Co has launched a low-calorie extension to the Super Smoothies range of its Innocent brand in the UK.

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Earlier this week, the group’s UK division announced two Super Smoothies Light flavours – Berry Light and Tropical Light. Each 30cl serving, which is made using 100% fruit, contains 120 calories as well as four B vitamins. The pair are available in 30cl and 75cl formats in UK retailer Tesco.

The 75cl bottlings are also available from Morrisons, Waitrose and Sainsbury’s supermarkets.

In July, Coca-Cola was forced to defend accusations of “false virtue” by a UK Government-commissioned report into the sugar content of Innocent’s lemon & lime-flavoured Juicy Water.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

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