The Coca Cola Co’s Vitaminwater Look and Gutsy
Category – Soft drinks, functional water
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By GlobalDataAvailable – From this month
Location – The US, available nationwide
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The Coca-Cola Co has added two new variants to its Vitaminwater brand.
Look (Blueberry Hibiscus) and Gutsy (Watermelon & Peach), announced today, are immediately available in retailers across the US. According to the company, Look contains vitamin A and lutein to support eye health, whilst Gutsy contains a prebiotic fibre to enhance gut function.
The two new offerings join ten other SKUs in Vitaminwater’s zero-sugar functional range, including the orange-flavoured Rise and lemonade-flavoured Squeezed variants.
Additionally, Coca-Cola has increased the vitamin and electrolyte count per serving across both Vitaminwater’s zero-sugar and ‘base’ ranges.
Earlier this month, PepsiCo unveiled NBA superstar LeBron James as the latest brand ambassador for its Mtn Dew Rise Energy brand, one month after his 18-year sponsorship arrangement with Coca-Cola ended.
