Internet of Things (IoT) technology can be hugely valuable to consumer goods companies when astutely implemented – enhancing operational efficiency, reducing costs and providing a better customer experience, says a new report.

Just Drinks consolidates the M&A activity in the global beverages industry during November, a month that saw Heineken put its stamp on Africa through the line-up of a majority stake purchase in Distell, The Coca-Cola Co close its multi-billion-dollar Bodyarmor purchase and Treasury Wine Estates build its US premium wine portfolio.

Here’s a look at the five of the most engaged-with posts on Twitter that referred to beer in the three months to the end of September.

Here’s a look at the five of the most engaged-with posts on Twitter that referred to spirits in the three months to the end of September.

Here’s a look at the five of the most engaged-with posts on Twitter that referred to wine in the three months to the end of September.

Here’s a look at the five of the most engaged-with posts on Twitter that referred to non-alcoholic drinks in the three months to the end of September.

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On Just Drinks’ news pages:

Heineken has taken the decision not to renew its contract as the main brewer for JD Wetherspoon as rival Anheuser-Busch InBev prepares to move its brands into the UK pub chain.

Just Drinks thinks: Heineken claims it pulled the plug on its long-standing partnership with the UK’s biggest pub chain, though no doubt Anheuser-Busch InBev would argue it offered a better alternative. Notwithstanding industry rivalry, the value and profitability of pub contracts such as JD Wetherspoon’s may have changed dramatically as COVID keeps consumers at home and supply-chain and staffing issues beset the on-premise. Especially at a pub chain that positions itself as the best-value option in town when it comes to pulling a pint. [Deputy editor Andy Morton]

Pabst Brewing Co has named its next CEO. Paul Chibe has assumed the helm, replacing Eugene Kashper, this week.

Remy Cointreau is keen to strengthen its European Cognac distribution through acquisitions, the group’s CEO has said.

Just Drinks thinks: M&A has tailed off in the past two years – understandably so. But that is likely to change next year as cash-rich spirits brand owners like Remy snap up companies distressed by the shifting landscape. [Deputy editor Andy Morton]

New product development in alcohol is increasingly leaning on innovative flavours and cross-category combinations to appeal to consumers, a study of recent launches has found.

Laurent-Perrier has roared back to life as the easing of COVID-related restrictions saw sales surge in its fiscal first half.

Just Drinks thinks: How’s this for celebrating surviving a pandemic? Laurent-Perrier’s 80% sales leap in H1 bodes well for all Champagne houses post-COVID. Not only that, but it’s beginning to feel a lot like Christmas. [Editor Olly Wehring]

Whyte & Mackay has partnered with an NFT marketplace to auction off a digital rendering of a collection of expressions from its The Dalmore single malt Scotch whisky brand.

Anheuser-Busch InBev is to open a private island getaway for a marketing activation for its Corona beer brand.

Just Drinks thinksVanity project or the blueprint for the future of holidays? A-B InBev has been hammering Corona’s sustainability credentials this year – and why not? After all, this is the world’s most valuable beer brand in 2021. Plus, it could double as a fortress if climate change isn’t brought under control. [Reporter Rhodri Morgan]

Tequila and Bourbon will benefit the most from premiumisation trends set in motion by the coronavirus pandemic, a new report from Bacardi has forecast.

Just Drinks thinksThe emergence of the Omicron variant was met with a familiar-sounding sigh and, while we won’t know the extent of the risk it poses for several weeks, brand owners who rely on the off-premise might have had a few (more) sleepless nights. Events like Omicron could be the new normal for years to come, so keeping fully-stocked bar carts for stay-at-home cocktail nights could prove a popular advertising narrative for spirits companies, to keep sales of their high-end portfolios healthy. [Reporter Rhodri Morgan]

From GlobalData’s Intelligence Centre:

CSR has made way for ESG and brand owners – not just in beverages – are being closely scrutinised on their environmental, social and governance credentials. In this excerpt from GlobalData’s recently-published ‘ESG – Top Trends by Sector‘ research, we hear more about how technology can leverage ESG efforts as well as which wider trends to target.

References to the term ‘digitalisation’ in beverage company filings rose markedly in the second quarter of this year compared to the same period in 2020, according to recent research.

The proportion of drinks manufacturing and supply companies hiring for data analytics-related positions rose in October, according to recent research, with just under 67% recruiting for at least one position in the area.

Asia-Pacific was the fastest-growing region for big data hiring among beverage companies in the three months to the end of September.

North America extended its dominance of robotics hirings among beverage companies in the three months to the end of September, according to recent research.