Pernod Ricard is targeting the ‘entertaining at home’ trend through a campaign for its Chivas Regal Scotch whisky brand in Europe’s travel retail channel.
TRAVEL RETAIL: Pernod Ricard heads for home with Chivas Regal push
Pernod Ricard is targeting the 'entertaining at home' trend through a campaign for its Chivas Regal Scotch whisky brand in Europe's travel retail channel.