Coca-Cola Great Britain is launching a multi-million pound campaign for its 5 Alive juice drink.

5 Alive, which has been on sale in the UK since 1981, has not been backed by TV advertising for five years, Coca-Cola said today (1 April).

But a rising demand for still and juice drinks has prompted the company to invest in a TV and digital campaign for the brand, the firm said.

The revamp will coincide with 5 Alive’s 30th birthday next year, and will include the addition of an apple variant from 9 April.

The investment will include a prime time television advertisement, premiering on 3 April, focusing on a dancing Dodo brought back to life from extinction by 5 Alive. 

The activity also includes a digital campaign built around a new Facebook page – and high impact outdoor advertising.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Cathryn Sleight, marketing director at Coca-Cola GB, said: “Our drinks have really bucked the trend, continuing to thrive despite the difficult economic climate, and the growth of the juice drinks category has been a particular success. 

“Our investment in this campaign reflects our confidence that this trend will continue.  We know our consumers have a lot of affection for the 5 Alive brand and we hope this memorable and entertaining campaign will continue to drive the growth of this category.”

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now