The boss of Miller Brands, the UK subsidiary of SABMiller, says he is focussing on keeping Peroni Nastro Azzurro positioned as a premium brand, but remains “very cautious” about its distribution.
UK: Miller Brands MD still “cautious” over positioning of Peroni
The boss of Miller Brands, the UK subsidiary of SABMiller, says he is focussing on keeping Peroni Nastro Azzurro positioned as a premium brand, but remains “very cautious” about its distribution.