UK sales of lower-alcohol wines rose by 40% to around GBP23m (US$37.4m) in 2011/12, but only a fifth of wine drinkers are interested in the category, according to latest research.
UK: Sales of low abv wines rise, but consumer interest stays weak – research
UK sales of lower-alcohol wines rose by 40% to around GBP23m (US$37.4m) in 2011/12, but only a fifth of wine drinkers are interested in the category, according to latest research.