UK cocktail ingredient firm Funkin is looking to expand its business in the US with the creation of a new division in the country and the expansion of its UK team.

The firm that produces fruit purée for cocktails said today (12 March) that the move is being made in response to the growing demand for cocktails in the country.
 
Funkin’s founder, Alex Carlton, will move to the US this month to lead the new arm while chief executive Andrew King will continue to run the firm’s UK operations.

Carlton said: “In contrast to the economic climate, the cocktail market is booming, both in the on-trade and at home. As a result, we are accelerating Funkin’s development plans and setting ambitious growth targets. By establishing a presence in the US, we will realise those targets more effectively.”
 
The UK team is expanding with the addition of a brand manager, two UK sales appointments and an export manager. Alex Mervart is the new national accounts manager for retail and travel, Pete Mort and Chyrise Gardner are national account managers for wholesale, Amanda Widdison is export manager and James Wills brand manager.
 
Carlton added: “Our expansion into cocktail mixers, together with steady on-trade demand for purées, is creating more opportunities for us and we need to ensure effective growth management, whilst maintaining our focus on quality and customer service.”

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.