Three major US beverage firms have claimed to have delivered on a three-year commitment with the Alliance for a Healthier Generation to remove full-calorie soft drinks from schools across the country.

The American Beverage Association (ABA) today (9 March) released the Alliance School Beverage Guidelines Final Progress Report, confirming that the beverage industry’s largest companies – The Coca-Cola Co, PepsiCo, Dr Pepper Snapple Group and their systems of local bottling companies that work directly with the school partners – have “transformed” the beverage landscape in schools across the US.

The commitment with the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, has seen the replacement of full-calorie soft drinks in schools with lower-calorie, smaller-portion beverages.

As a result, the ABA said there has been an 88% reduction in calories from beverages shipped to schools since 2004.

“A critical component of the Alliance’s national effort to end childhood obesity has been our work with the beverage industry to reduce the amount of calories our kids consume in schools,” said former US president Bill Clinton, founder of the William J. Clinton Foundation. “We are encouraged by the significant progress we’ve made and look forward to continuing our work with participating schools, companies and the American Beverage Association.”

The Alliance School Beverage Guidelines Progress Report marks the third and final assessment of the impact and status of the implementation of the guidelines.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

ABA president and CEO Susan Neely added: “Our beverage companies have slashed calories in schools as full-calorie soft drinks have been removed. The beverages available to students are now lower-calorie, nutritious, smaller-portion choices.”

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.