The Coca-Cola Co has appointed Beatriz Perez as its chief marketing officer for Coca-Cola North America (CCNA).

Perez, previously senior vice president of integrated marketing for CCNA, will become a part of the firm’s executive leadership team and a member of the global marketing function leadership, reporting to Sandy Douglas, president of CCNA.

Perez joined Coca-Cola as an associate brand manager in 1996, after two years working as an account executive for the firm’s Hispanic marketing efforts, the firm said late last week.

“I am very pleased to announce the appointment of Beatriz Perez as chief marketing officer, Coca-Cola North America, reporting directly to me and functionally to Joe Tripodi effective 1 April,” Douglas said.

CCNA said a successor will be announced for Perez in the near future.

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.