German food business Zertus has taken over the Hamburg-based sports-nutrition business Well Plus Trade.
Zertus previously held 50% of the shares in Well Plus Trade (WPT) and has now bought out its shareholding partner, Netherlands-headquartered investment company Nimbus.
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Zertus bought the original holding in Well Plus Trade in 2022, according to the German company’s legal representative at the time, Rocan.
Well Plus Trade produces organic “bio-protein” shakes under the brand SedVital. Its Power System line of products also includes nutrition bars, protein powders and food supplements like Branched-Chain Amino Acid (BCAA) tablets, BCAA powders and L carnitine ampoules.
The company also offers private label, providing product development, legal advice, marketing and sales guidance on the sports-nutrition market.
Well Plus Trade CEO Annette Horváth said in a LinkedIn post: “We have officially entered a new chapter in our company’s journey: Zertus consolidates ownership, and Well Plus Trade GmbH is now a full group company of Zertus GmbH. I am excited to continue our mission, based on the Power System brand and our B2B partnering business.
“I am passionate about the opportunities that lie ahead – in our home markets, e-commerce and internationally.”
Zertus CEO Patrick Mueller-Sarmiento said on the same social media platform: “By acquiring the remaining shares, we’re doubling down on our commitment to the fast-growing functional nutrition market. Together with Annette Horváth and her fantastic team, we’re ready to take WPT’s success story to the next level – with innovation, independence, and full-on power.”
Zertus is also present in the UK and Ireland. It expanded its snacking and confectionary presence in 2021 with the acquisition of the The Sun Valley Nut Company.
Zertus also owns sports-nutrition company Dextro Energy and German online organic trader Bio Zentrale, among other labels.
