17 October 2024
17 October 2024
The Spirits Strategies and Innovation Conference homed in on the importance of experience-led branding, as well as the opportunities in being a multiple category player.
The Jameson whiskey maker saw sales in the region drop 26% in the first quarter of its fiscal 2025.
Effective immediately, the tax cut affects bottles of strong liquor costing more than HKD200 ($25.73).
The outlook for EPS and margins was also cut under new CEO Laurent Freixe.
Calirosa Tequila, set up in 2021 and based in Los Angeles, was co-founded by Maroon 5 lead singer Adam Levine and his wife Behati Prinsloo.
The investment will assist Cove Soda with its expansion into retail across the US.
Reporting nine-month sales numbers, the Hennessy owner said demand for Cognac in China had been “weak”.
Through the investment, spanning from 2023 to 2027, the company is aiming to double its sales volume in the region.
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