It may be wiser for Pernod Ricard to hang on to Mumm Champagne
The Champagne market is in the doldrums but the downturn could be short term – and Mumm might give Pernod different options to Perrier-Jouët.
13 February 2025
13 February 2025
The Champagne market is in the doldrums but the downturn could be short term – and Mumm might give Pernod different options to Perrier-Jouët.
CEO Laurent Freixe said: “We are committed to the space and committed to the brands."
The Penfolds brand owner said it had not received offers of "compelling value" and that keeping the brands was "the best course of action".
The funding will be used to “drive product development, expand marketing efforts, and diversify distribution channels”.
The Revolver Brewing site will continue to operate, developing “unique and innovative brews”, the group said.
DF Group snapped up Vagabund Brauerei in July following the brewery’s insolvency.
The Californian winemaker said "a number of positions" would be affected "across the organisation".
President Trump is lining up a 25% tariff on steel and aluminium imports into the US.
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