Just Drinks

Daily Newsletter

08 December 2023

Daily Newsletter

Bacardi partners with glass maker on hydrogen furnace pilot

Bacardi produced 150,000 St-Germain bottles using the hydrogen furnace.

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EMEA Non-Alcoholic Beverages Sports Sponsorship Landscape

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA.

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