Trade association the Distilled Spirits Council of the United States (DISCUS) is the largest advocate and lobbying group for the US spirits industry, with members ranging from small local distillers to global operators.
“Post-pandemic, people are looking for brands that invite them in” – Brugal on the “welcoming” category of premium rum
Fiona Holland speaks to Brugal’s Eileen Livingston about changing traditional consumer conceptions of rum and why premiumisation is essential to the brand’s future.
Fiona Holland November 08 2023