Cocktail Culture Overview
GlobalData's latest report tracks the ongoing evolution of demand for cocktails among different consumer demographics. The report covers the key factors influencing cocktails consumption in the 21st century. The report also highlights the main challenges brands are facing to attract and engage new customers. Toasting transparency, picking premium, digital connoisseurs, setting the bar low, and glass for everyone are a few of the demand spaces that are driving the cocktail culture among consumers.