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Daily Newsletter

03 October 2023

Daily Newsletter

03 October 2023

FitLife Brands swoops in for bankrupt MusclePharm assets

MusclePharm has reportedly been generating approximately $1.2-1.5m in monthly revenue at gross margins between 25-30% during bankruptcy.

Henry Mathieu October 02 2023

Credit: MusclePharm / Facebook.

Gen Z consumers are not the most likely consumers of 0% beer, a Heineken executive said yesterday (10 April) at a press event in London.

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Ready-to-Drink (RTD) beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.

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