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16 November 2023

Daily Newsletter

16 November 2023

Heineken to pump extra funding into Silver brand in US

The lower-abv version of its flagship lager was rolled out in the US in March with a $100m investment, which will be matched in 2024.

Jessica Broadbent November 15 2023

Heineken Silver and Heineken Original brands. Credit: MDV Edwards / Shutterstock

The lower-abv version of its flagship lager was rolled out in the US in March with a $100m investment, which will be matched in 2024.

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Flavored alcoholic beverages forecasted to register the fastest growth within the alcoholic beverages packaging industry

The global alcoholic beverages packaging industry has grown to 445.4 billion units in 2022, with volumes forecasted to grow at a CAGR of ~2% by 2027. The Asia-Pacific represented the largest region in 2022, followed by the Americas. Glass was the most used pack material globally, followed by rigid metal and rigid plastics. Volume-wise, the industry was led by the beer & cider sector in 2022, while the flavored alcoholic beverages sector is forecast to register the fastest growth at a CAGR of 6.1% during 2022–27, followed by spirits and wine.

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