Executives from AB InBev, Asahi, Heineken are to feature at Just Drinks’ annual International Beer Strategies event, which kicks off later this month.
The two-day conference, in partnership with our sister events business Arena International, is taking place this year in the Cubex Centrum in Prague, the Czech capital.
The event, which takes place on 29 and 30 April, brings together breweries, analysts and drinks experts to discuss the hot topics facing the beer industry.
This year, attendees can hear from senior executives at companies that also include Molson Coors, Diageo and Czechia-based Budweiser Budvar.
The programme includes fireside chats and roundtables to dive deeper into key topics, providing a perfect opportunity to network.
Day one will start with a fireside chat featuring Dragos Constantinescu, the CEO of Asahi’s Europe & International division.
During the first morning, Helen Green, director for strategy, innovation and sustainability in the EMEA and APAC markets for Molson Coors, will explore the future of “premiumisation” in the beer industry
Before lunch, Heineken marketing director Cristina Radu will set out the Dutch giant’s efforts in the no-and-low market.
The afternoon of day one features three streams, each focused on one topic: no-and-low; innovation; and “beer tech”. The latter stream includes sessions from Boston Beer Co. on THC beverages and from Asahi on digitalisation in brewing.
Day two starts with a keynote address from Beatriz Herrera, director of strategic planning, reputation and sustainability at Mahou San Miguel to explore how brewers embed ESG efforts in their corporate strategy.
After four roundtable sessions before lunch, the afternoon programme starts with two streams to explore – one on sales channels and the other on sustainable practices – before another Spain-based brewer, S.A. Damm, closes the event with a session on marketing.
You can find more information and booking details on the event website. We hope to see you there!
Dates: 29 to 30 April
Contact: If you have questions about tickets, group discounts, sponsorship or marketing, contact Ben Gemmell: ben.gemmell@arena-international.com
