Daily Newsletter

15 January 2024

Daily Newsletter

15 January 2024

Irish food, drink exports fall in 2023

“Looking ahead, market volatility and inflation, although slowly easing, will continue to be two key factors for this year” – Bord Bia CEO Jim O’Toole.

Conor Reynolds

The value of Ireland’s food and drink exports value dropped 4% in 2023 amid pressure on spirits sales in North America.

Overseas sales of the country’s food, drink and horticulture products stood at €16.3bn last year.

While export revenues from prepared consumer foods, meat and livestock rose, the country saw pressure on its beverage alcohol sales, according to data unveiled yesterday (10 January) by Charlie McConalogue, Ireland’s Minister for Agriculture, Food and the Marine.

Export sales from alcohol dropped 8% to €1.8bn. Bord Bia, Ireland’s state agency promoting food and drinks, the country’s spirits producers faced “headwinds in key markets”. It pointed to “short-term market factors in the North American spirits sector”.

Beverage alcohol exports to North America fell 26% year on year. High stock levels carried over from 2022 and pressure on spending from inflation and increased interest rates in North America were cited for the decline.

Globally, Irish whiskey exports fell by 14% to €875m. Export sales of Irish beer and cider rose by 11% to €330m.

Bord Bia includes the exports of Ireland’s carbonates and soft drinks in its figures for "prepared consumer foods". Bord Bia includes the exports of Ireland’s carbonates and soft drinks in its figures for “prepared consumer foods”. The export sales of those products rose 10% year on year to €285m.

Despite the overall decline in the value of Ireland’s food and drinks exports, the country’s government and Bord Bia welcomed a second year in a row when sales exceeded €16bn. In 2021, exports were valued at €15.2bn.

“This is a significant achievement given that we are living through a period of huge flux, with climate change, inflation, geopolitical instability, and cost of living challenges all affecting the global economy and export performance,” McConalogue said.

“Despite this incredibly challenging environment, Ireland has continued to build on its reputation as a sustainable producer and supplier of high-quality food.”

Bord Bia CEO Jim O’Toole noted a recent survey of exporters that found the majority (73%) of Irish food and drink exporters expecting to see growth in 2024.

“However, despite the positive outlook, more than half (53%) of Irish food and drink companies believe their competitiveness has been eroded over the past 12 months, with energy prices, inflation and labour costs having the biggest impact,” O’Toole said.

“Looking ahead, market volatility and inflation, although slowly easing, will continue to be two key factors for this year, while input and labour costs remain a risk to competitiveness. As such, the market for Irish food, drink and horticulture exports will remain challenged this year.”

RTD beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.

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