Just Drinks

Daily Newsletter

05 December 2023

Daily Newsletter

Japan health ministry drafts first alcohol consumption guidelines

Japan's Ministry of Health, Labour and Welfare recommended a daily pure-alcohol intake limit of 40g for men and 20g for women.

Japan’s Ministry of Health, Labour and Welfare recommended a daily pure-alcohol intake limit of 40g for men and 20g for women.

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EMEA Non-Alcoholic Beverages Sports Sponsorship Landscape

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA.

Non-Alcoholic Beverages Packaging Industry Dynamics

In 2022, the soft drinks sector held the largest non-alcoholic beverages packaging market share, while the hot drinks sector is forecasted to register the fastest growth during 2022–27. Rigid plastics are usually a preferred choice in the non-alcoholic beverages industry because of their portability, convenience, and lightweight nature that facilitate on-the-go consumption.