Molson Coors has “significantly increased” its stake in the US energy-drink brand.
Molson Coors expands stake in Zoa Energy
Molson Coors has “significantly increased” its stake in the US energy-drink brand.
Conor Reynolds September 11 2023

12 September 2023
12 September 2023
Molson Coors has “significantly increased” its stake in the US energy-drink brand.
Conor Reynolds September 11 2023
Molson Coors has “significantly increased” its stake in the US energy-drink brand.
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The deal follows speculation in February the private-equity firm L Catterton was in discussions to acquire Illegal.
The UK mixers business pointed to issues in its domestic market and in Australia.
The two companies are embarking on a “strategic partnership” that also covers production and sales.
Splash Beverage is set to centralise production and distribution of several brands at Western Son's “campus” in Texas.
The original founders of AMB – Nathan Kelischek and Chris Zieber – bought back the craft brewer in May from Anheuser-Busch InBev.
Diageo’s plan to sell the South Korean business to a private-equity consortium fell through last year.
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Per GlobalData analysis, the NAB market has a strong outlook in terms of value and steady forecasting for volume up to 2026. The industry has been resilient to the pandemic and inflationary pressure as consumers continue to up their intake of NABs. Rising health and wellness trends mean that a growing number of consumers are swapping alcohol consumption for NABs while others are adding more drinks to their diet for improved hydration and extra nutritional value from fortified and functional NABs.
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