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Pernod Ricard touts Asia as “biggest growth driver” for direct-to-consumer business

Pernod’s D2C unit comprises two e-commerce assets, Bodeboca and The Whisky Exchange, with the company expecting growth to be driven primarily by the latter.

Fiona Holland October 02 2024

Pouring whisk(e)y from bottle into glass on barrels. Credit: New Africa / Shutterstock.com

MGP Ingredients CEO David Bratcher is to leave the US distiller after less than 12 months at the helm of the whiskey maker.

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