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Daily Newsletter

14 September 2023

Daily Newsletter

14 September 2023

Purity Soft Drinks to explore “white space” in adult soft drinks with Firefly brand refresh

“The adult soft-drinks trend is not just a UK-based thing. It’s everywhere” – Purity Soft Drinks CEO Sarah Baldwin.

Jessica Broadbent September 14 2023

Purity Soft Drinks CEO Sarah Baldwin. Credit: Purity Soft Drinks

“The adult soft-drinks trend is not just a UK-based thing. It’s everywhere” – Purity Soft Drinks CEO Sarah Baldwin.

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Non-alcoholic beverages (NAB) market remain resilient despite inflationary pressure

Per GlobalData analysis, the NAB market has a strong outlook in terms of value and steady forecasting for volume up to 2026. The industry has been resilient to the pandemic and inflationary pressure as consumers continue to up their intake of NABs. Rising health and wellness trends mean that a growing number of consumers are swapping alcohol consumption for NABs while others are adding more drinks to their diet for improved hydration and extra nutritional value from fortified and functional NABs.

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