Daily Newsletter

02 November 2023

Daily Newsletter

02 November 2023

Signal: another bad year for plastic sustainability among FMCG giants – EMF

The EMF has warned that “the global community is still way off course in the pursuit of eradicating plastic waste and pollution”.

Elizabeth Cooke

The Ellen MacArthur Foundation’s (EMF) Global Commitment progress report has once again revealed several FMCG giants are woefully behind on their 2025 sustainable plastic use targets.

While the report shows good headway on some metrics such as an increasing share of post-consumer recycled content (PCR) across all plastic packaging used, overall progress has been held back by a “few large organisations”.

For example, the majority of the EMF Global Commitment’s signatories (65%) have reduced their virgin plastic packaging since 2018 (with the top quartile even collectively reducing it by 13%), but the actions of a few FMCG giants have meant that overall virgin plastic use has remained relatively flat over the past five years.

Notable laggards include Mars, which increased its use of virgin plastic by 14% in 2022 compared to 2019, and PepsiCo, which used 10% more in 2022 compared to 2020. Beverage giant The Coca-Cola Company used 8% more virgin plastic packaging in 2022 compared to 2019.

The signatory group as a whole remains off track to deliver their reduction target of ~21%.

Some progress was made by Nestlé, which achieved a 10% reduction in virgin plastic use in 2022 compared to 2018, but the share of its plastic packaging that was reusable, recyclable and compostable decreased from 55% to 51% over the same four-year period.

Almost universal progress was made in the realm of post-consumer recycled (PCR) content. Nestlé increased the share of PCR content across total plastic packaging by 7.5%, while PepsiCo increased its share by 4.3%.

The EMF warns that, despite progress on some metrics, “the global community is still way off course in the pursuit of eradicating plastic waste and pollution.”

Indeed, 80% of the global plastic packaging market is not covered by the Global Commitment and is performing, on average, much worse than the 20% who have signed up. For example, the top quartile of all brand and retail signatories that were using PVC or EPS packaging in 2020 have eliminated 92% and 100% of these packaging materials respectively. Over the same period, global use of PVC and EPS has grown by over 3%.

To spark more profound and wide-reaching change, the EMF suggests the need for “legally binding global rules and measures” and for governments to implement regulations in their own jurisdictions that complement voluntary business action. The Foundation also emphasises the importance of replicating, scaling and mandating plastic waste solutions that industry leaders have already demonstrated to be possible.

Our signals coverage is powered by GlobalData’s Thematic Engine, which tags millions of data items across six alternative datasets — patents, jobs, deals, company filings, social media mentions and news — to themes, sectors and companies. These signals enhance our predictive capabilities, helping us to identify the most disruptive threats across each of the sectors we cover and the companies best placed to succeed. 

Non-alcoholic beverages (NAB) market remain resilient despite inflationary pressure

Per GlobalData analysis, the NAB market has a strong outlook in terms of value and steady forecasting for volume up to 2026. The industry has been resilient to the pandemic and inflationary pressure as consumers continue to up their intake of NABs. Rising health and wellness trends mean that a growing number of consumers are swapping alcohol consumption for NABs while others are adding more drinks to their diet for improved hydration and extra nutritional value from fortified and functional NABs.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close