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Daily Newsletter

30 November 2023

Daily Newsletter

30 November 2023

The Coca-Cola Co. eyes “portfolio” of RTD partnerships

Though Coca‑Cola’s RTD work is in “early days”, it said partnering with other beverage companies could provide “new value”.

Jessica Broadbent November 29 2023

A can of Jack Daniels and Coke, a Coca-Cola Co. RTD

Though Coca‑Cola’s RTD work is in “early days”, it said partnering with other beverage companies could provide “new value”.

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RTD beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.

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