UK coffee roaster Pact Coffee has moved its business model beyond direct-to-consumer sales with a listing in supermarket chain Waitrose.
Pact Coffee, set up in 2012, is selling through the upmarket grocer from today (16 October). The products it is rolling out include ground and pod variants of its Bourbon Cream Espresso and its Fruit & Nut Espresso.
The espressos will be on sale at an RRP of £6.95 per 200g bag for ground and wholebean. Both variants will also be available in 14 x Nespresso-compatible pods.
“We’re fully aligned with Waitrose in that we’re constantly searching for the highest quality possible, whilst at the same time prioritising recognition and remuneration of the producer,” Pact Coffee CEO Paul Turton said.
“Most exciting of all, every bean sold will make a huge difference to the lives of farmers and their families at its origin. Our coffee has the potential to be a tool for significant economic change, and we’re thrilled to have Waitrose on board with our mission and vision.”
Last year, Pact Coffee obtained B Corp status, a US-based non-profit that awards an ESG-compliant assessment.
The company also says in 2022 it paid 76% above the 2022 Fairtrade base price.
In September, Kliro Capital Partners made a minority investment in UK-based RTD maker Solo Coffee. The deal supported the ready-to-drink manufacturer in expanding into the US market, where it is looking to enter the foodservice channel.
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