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Daily Newsletter

06 October 2023

Daily Newsletter

06 October 2023

Underberg to launch alcohol-free Pitú cachaça in 2024

“We have worked very long and intensively on non-alcoholic spirit alternatives” - Underberg.

Conor Reynolds October 05 2023

Credit: Underberg

Gen Z consumers are not the most likely consumers of 0% beer, a Heineken executive said yesterday (10 April) at a press event in London.

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Ready-to-Drink (RTD) beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.

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