Daily Newsletter

27 September 2023

Daily Newsletter

27 September 2023

US co-manufacturer Nor-Cal Beverage Company sold

The family-owned business has been snapped up by an affiliate of private-equity firm Manna Capital Partners.

Dean Best September 26 2023

Nor-Cal Beverage Company, a US co-manufacturer of products including juices and energy drinks, has a new owner.

The California-based business, set up by the Deary family in 1937, has been sold to an affiliate of private-equity firm Manna Capital Partners.

Manna Beverages & Ventures snapped up Nor-Cal Beverage Company for an undisclosed sum. The deal is the first acquisition made by Manna Beverages & Ventures, which was set up in 2021.

Nor-Cal Beverage Company runs two facilities located in the Californian cities of Anaheim and Sacramento. According to the company’s website, the business bottles more than 80m cases annually. As well as co-packing, the group sells energy drinks under its Go Girl brand.

In a statement, Manna Beverages & Ventures said it would “continue to build upon Nor-Cal Beverage Company’s 86-year history as a leading partner for brands in the beverage industry”.

“This acquisition will allow us to offer our customers a wider range of services and solutions, strengthening our position as a leader in the beverage industry,” Manna Capital Partners managing partner Kevin Attkisson said.

In October last year, Manna Beverages & Ventures set out plans to open a manufacturing plant in Montgomery in Alabama.

Nor-Cal Beverage Company has been led by president and CEO Shannon Deary-Bell, the granddaughter of its founders, since 2010.

“We will continue providing our brands with the best products while expanding opportunity, capability, and resources for our employees and customers. With new opportunity on the horizon, I am proud to see how this acquisition will change the trajectory of this business,” she said.

Non-alcoholic beverages (NAB) market remain resilient despite inflationary pressure

Per GlobalData analysis, the NAB market has a strong outlook in terms of value and steady forecasting for volume up to 2026. The industry has been resilient to the pandemic and inflationary pressure as consumers continue to up their intake of NABs. Rising health and wellness trends mean that a growing number of consumers are swapping alcohol consumption for NABs while others are adding more drinks to their diet for improved hydration and extra nutritional value from fortified and functional NABs.

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