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31 January 2025

Daily Newsletter

31 January 2025

US spirits sales decline in value, volume in 2024 – NABCA

Tequila and canned cocktails saw volume sales grow last year, the figures showed.

Dean Best January 30 2025

Sales of spirits dipped in value and volume terms in the US in 2024, according to the latest round of NABCA data.

US spirits volumes declined 0.9% to 61.2m nine-litre cases in the year to the end of December, according to figures released by the National Alcohol Beverage Control Association (NABCA). Sales value ticked down 0.3% to $13.6bn, the association said.

The NABCA data covers 18 control states, including off- and on-premise sales.

Month on month, volume sales fell 1.5% to just under six million cases, contributing to a 1.8% decrease in sales by value to $1.42bn.

Over the 12-month period, Tequila volume sales grew 6.2% to 6.9m nine-litre cases. Sales value was up 7.4% at $2.51bn.

Month on month, US Tequila sales grew by 5.8% in volume terms in December and by 5.7% in dollar terms.

During 2024, cocktails and a NABCA classification of “other imported whisky” were the only categories to see volume growth. Cocktail volumes jumped more than 22% helped by the easing of rules on the sale of canned RTDs in Pennsylvania. The volumes sold of “other imported whisky” inched up 0.3%.

The NABCA data showed the volume sales of “brandy/Cognac” fell 8% last year to 2.5m cases. Dollar sales dropped 3.4%.

Rum volume sales slid 7.5%, while Scotch sales were down 7.2%.

The volume of Canadian whisky sold in the NABCA states fell 2.6% to 5.8m cases.

President Trump said last week he planned to issue a 25% tariff on imports from Canada and Mexico on Saturday (1 February).

Investment bank TD Cowen estimates the NABCA numbers account for 20-25% of the total US spirits market.

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