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Daily Newsletter

27 November 2023

Daily Newsletter

27 November 2023

Maspex takes Żubrówka brand into beer in UK

The launch marks the brand's debut into the beer category.

Conor Reynolds November 24 2023

Żubrówka bison grass wheat beer. Credit: Żubrówka

The launch marks the brand’s debut into the beer category.

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RTD beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.

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