The new portfolio includes the introduction of an exciting new pair of affordable varietal Portuguese wines under the ‘Lazy Bones’ label.

Victoria Chapman comments, “I’d noticed a high proportion of Portuguese still wine available in the UK is positioned at a premium price point. What seemed to be missing were great value, accessibly priced options for On Trade consumers to explore. Tejo is a great source for vibrant good-quality wine and we worked with Iberian specialist Oakley Wines to create our new Lazy Bones red-and-white pair.” The new wines launch officially this month.

The new range includes a host of new listings from around the world including England, Greece and USA. Crown Cellars has also continued its own-label rejuvenation programme, this year releasing fresh new designs for its O&E varietal range, Spanish Lobo Loco and Italian Zimor ranges.

In addition, the team has added to its de-alcoholised wine range with a trio from La Baume Saint-Paul. “Over the last 12 months, our alcohol-free category has been incredibly successful,” says Victoria. “Customer feedback on our 0% range has been overwhelmingly positive and sales far exceeded our original forecasts, so it’s clear this area is here to stay and continues to be of growing interest.”

“I am particularly delighted that we have added a pair of Greek wines to the portfolio for the first time,” enthuses Jonathan Pedley MW.  “There has been a wonderful wine renaissance in Greece in recent decades, with ancient grape varieties rediscovered and a sizeable investment in modern winemaking kit. The Strofilia winery in the Peloponnese has been part of this movement. Their Moschofilero white is a personal favourite: delicately fragrant on the nose and vibrantly fresh on the palate.”

This launch is the first since the formation of Carlsberg Britvic in the UK, of which Crown Cellars is an integral part. Paul Waller, Director of Third Party Brands, says, “It’s been a busy and exciting year for all of us. Crown Cellars will continue to be a dedicated On Trade wine specialist, supporting our customers with expertise and insight. It feels incredibly positive to be doing so as part of a dynamic new integrated multi-beverage powerhouse formed from two exceptional legacy businesses.”

The new range brochure along with vintage information on the 2024 harvest, comments from Jonathan Pedley and personal recommendations from the Crown Cellars team, can be found online at www.crowncellarswines.co.uk.

About Carlsberg Britvic 

Carlsberg Britvic is a beverage powerhouse and home to some of the UK’s most iconic and popular beers and soft drinks. The business is the largest multi-beverage supplier in the UK and Carlsberg Group’s largest market by revenue. 

Carlsberg Britvic’s varied and unparalleled portfolio offers brilliant drinks to excite consumers everywhere, whatever their taste. In beer, its portfolio ranges from Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Ice Tea and Rockstar Energy. 

Its strong national footprint includes six production facilities and a logistics operation with 16 depots servicing customers across the UK. With strong values, proud heritage and great ambitions, the business is committed to delivering outstanding service, investing in its people, and innovating to benefit communities and the planet. 

Discover more: CarlsbergBritvic.co.uk