The Boston Beer Co launches Truly hard seltzer sorbet
The Boston Beer Co has turned to ice-cream as a means to gain further traction in the US hard seltzer…
Baileys Irish Cream
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Beam Suntory teams up with US creamery to launch Basil Hayden’s Bourbon cheese
Beam Suntory has partnered with Utah creamery Beehive Cheese to launch Basil Hayden's Bourbon-infused cheese. The special-edition Pour Me A…
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Kraft Heinz to roll out Baileys RTD coffees in latest Diageo licensing deal
Kraft Heinz has unveiled a range of non-alcoholic Baileys-branded cold brew coffees in flavours including salted caramel and Irish cream.…
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Diageo’s “peak innovation” belies more selective approach to NPD – Focus
Diageo's Peak Innovation: A Selective Approach to New Product Development Yesterday, Diageo presented some of its newer spirits and beer…
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Diageo teams up with baking powder firm Clabber Girl to launch Baileys cookies
Diageo has signed a licensing deal with US baking powder producer Clabber Girl Corp to launch a range of food…
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Diageo’s Baileys Iced Coffee – Product Launch
Diageo's Baileys Iced Coffee Category - RTD, 4% abv Available - From this month Location - UK only, on- and…
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CZECH: Diageo signs distribution deal with Stock Spirits Group
Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech. The deal, which starts 19 January,…
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UK: Diageo in Easter marketing push
Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK. Without divulging spend, the company…
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UK: Diageo’s Baileys to sponsor Desperate Housewives
Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.The sponsorship will…
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JAPAN: Diageo realigns Japan distribution between Kirin, Moet Hennessy
Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.…