Monster Energy to remain “lead brand” despite Bang Energy purchase
Monster Beverage Corp. has labelled Monster Energy its chief brand following the purchase of Bang Energy earlier this year. Having…
Bang Energy
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Monster to trim Bang Energy product range
Monster Beverage Corp. will cut products from the range of the recently acquired energy drink brand Bang. The owner of…
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Monster announces deal for Bang Energy assets
Monster Beverage Corp. has struck a deal to buy assets from US energy-drinks rival Bang Energy. The transaction, outlined today…
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Monster wins ban on “Super Creatine” label on Bang Energy drinks
Monster Beverage Corp has seen a permanent injunction against Vital Pharmaceuticals (VPX) brand Bang Energy from marketing its drinks as…
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Bang Energy CEO departs from role
Vital Pharmaceuticals (VPX), the owner of Bang Energy, has announced its former CEO and “chief science officer” Jack Owoc is…
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The most-read news on Just Drinks in 2022
14 October – Bang Energy receives US$34m lifeline, despite reported objections from MonsterBang’s “esteemed syndicate lenders” have come to the…
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Bang Energy heads to UK, Ireland with Global Brands distribution deal
Vital Pharmaceuticals (VPX) – the US firm behind the Bang Energy brand – has penned a deal with Global Brands…
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Bang Energy to pull “super creatine” messaging amid Monster litigation
US energy drinks brand Bang Energy is to remove any mention of “super creatine” from its products and packaging. The…
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Bang Energy receives US$34m lifeline, despite reported objections from Monster
Bang Energy brand owner Vital Pharmaceuticals can tap into US$34m of a new $100m credit line to help pay its…
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Ex-PepsiCo exec Kathy Cole named Bang Energy COO
Former PepsiCo executive Kathy Cole has been hired as COO at Bang Energy, the US energy-drink outfit. Cole’s appointment was…
