Diageo tweaks Captain Morgan recipe
Diageo has changed the recipe of Captain Morgan Spiced Rum and will roll out the new product in North America.…
Captain Morgan
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Diageo teams up with Vita Coco on Captain Morgan RTD
Diageo and The Vita Coco Co. are joining forces to launch an RTD containing Captain Morgan rum and coconut water…
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Diageo’s Captain Morgan Cherry Vanilla – Product Launch
Category - Spirits, rum, flavoured, 30% abvAvailable - From this monthLocation - The US and Canada, available on a limited…
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Diageo eyes Super Bowl parties with Captain Morgan punch bowl giveaway
Diageo has launched a Super Bowl activation for its Captain Morgan spiced rum brand in the US. The UK-headquartered group…
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Diageo teams with UK health authorities to launch anti-drink-driving campaign
Diageo has released a road-safety campaign in partnership with the UK Government. The activation, called 'Wrong Side of the Road',…
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Diageo extends Captain Morgan Sliced Apple footprint to UK
Diageo has rolled out one of Captain Morgan's flavoured extensions to the UK. Captain Morgan Sliced Apple, which has an…
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Diageo launches bottled ‘Captain’s Cocktails’ premixed range
Diageo has released a line of three 'sharable' cocktail-focused RTDs from its Captain Morgan flavoured rum brand. The extension, announced…
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Diageo to offer Major League Soccer fans free lifts home in Captain Morgan push
Diageo has rolled out the latest activation for Captain Morgan Rum's partnership with Major League Soccer (MLS). Beginning this week,…
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Diageo becomes NFL’s first ‘official spirits’ sponsor
Diageo has secured a "multi-year" sponsorship deal for a raft of its spirits brands with the National Football League in…
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Captain Morgan prepares for MLS season with ‘Soccer Pick Em’ push
Diageo has strengthened Captain Morgan's soccer credentials in North America, partnering the brand with sports betting company FanDuel for this…