How Diageo’s recent M&A highlights the innovation changing whisky
Several years ago, I had a long – and admittedly rather geeky – conversation about barley with an expert in…
Category Comment - Aged Spirits
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Forget recent M&A: Brown-Forman’s shrewdest investment may prove to be in single malt
It’s been a busy few months for Brown-Forman: weeks after unveiling the purchase of high-end Gin Mare, the Louisville business…
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In pursuit of luxury cachet, Scotch still needs to remember the liquid
“Sorry, did you think this was a whisky launch?” That’s quite a disconcerting thing to hear when you’re attending what…
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Why Pernod Ricard’s Tormore divestment illustrates a shift in its Scotch whisky strategy
Certain whisky distilleries stand out from the crowd, and for various reasons. Anyone tracing the course of the River Spey…
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American whiskey at start of the runway not end, as tariff barrier comes down – comment
When we scan the post-Millennium landscape of the global spirits industry, it’s easy to be distracted by the skyrocketing sales…
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Spirits’ fallout from Russia’s attack on Ukraine – comment
For many beverage alcohol companies, the news this week that EU and G7 nations, including the UK, would ban all…
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What’s coming up in aged spirits in 2022? – Predictions for the Year Ahead – comment
The long-standing traditions within aged spirits mean the sector is often deemed to be slow-moving and non-progressive - perhaps unfairly…
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Is Chinese whisky set to become the next major regional style? – comment
The rich tapestry of whisky is woven from various histories, cultures and regional styles - from the rich malts of…
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Spirits categories – What’s in a name? – comment
At the end of last year, Alexander Stein, the founder of German gin brand Monkey 47, unveiled the intriguingly titled…
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The promise and the peril of rum acquisitions – comment
As one multinational distiller makes clear its intentions in super-premium rum, spirits category commentator Amy Hopkins considers what acquirers will…
