Hibiscus in soft drinks – a trend that will continue to bloom
Hibiscus started the year as something of a curiosity in soft drinks. Now it’s getting hotter by the month, across…
Category Comment - Soft Drinks & Water
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Why M&A moves suggest a healthy future for soft drinks
Over the last century or so, the soft drinks industry has featured a steady flow of takeovers, mergers and other…
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Is energy drinks experiencing a second coming? – comment
Energy drinks are not to everyone’s tastes, but the category has become very much part of consumers' lives thanks largely…
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Have soft drinks brand owners been virtue signalling over Ukraine? – comment
As I write this, the invasion of Ukraine is still making its way through the country, killing thousands of civilians…
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Supply Chain Special – What’s the impact on soft drinks? – comment
We continue our look at how the supply chain squeeze is affecting the beverage industry, with category commentator Phil Tappenden…
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What’s coming up in soft drinks in 2022? – Predictions for the Year Ahead – comment
The sheer diversity of soft drinks - categories, flavours, styles, legacy or niche, nutrition versus refreshment, and so on -…
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The booming e-sports and e-gaming marketing opportunity for soft drinks – comment
Things have moved a long way beyond the relatively straightforward video games of the 70s and 80s. Indeed, there’s talk…
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How soft drinks is trying to save the world, one bottle label at a time – comment
For most soft drinks companies, branding and individual product differentiation are priorities that are as important as the beverage itself.…
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How soft drinks brand owners can rise in the fall – comment
For centuries, spring has seemed to get the better of things seasonally, in poetry, art, weather repute, even in aphorisms.…
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Gen Z, personalisation and the future of functional drinks – comment
The soft drinks category is awash with functional beverages. In the past three or four weeks alone, Just Drinks has…
