Becle expects $80m hit from US tariffs
Mexican spirits heavyweight Becle has forecast a $80m impact to the business this year on the back of potential US…
Cuervo
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Becle sees profits slide, dragged by US, Canada declines
Mexican spirits giant Becle saw profits plummet more than a fifth in its fourth quarter as it faced major dips…
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Cuervo owner Becle targets RTD improvement after falling volumes
Jose Cuervo brand owner Becle has said it expects to see better performance across its ready-to-drink (RTD) products in 2023,…
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Cuervo’s Stranahan’s Distillery Exclusive Añejo Cask – Product Launch
Category - Spirits, whiskey, American, single malt, 45% abvAvailable - From this monthLocation - The USPrice - SRP of US$69.99…
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Cuervo celebrates on-premise with Jose Cuervo tipping campaign – video
Cuervo is offering Tequila consumers in the US the chance to show their appreciation for bartenders with a tipping campaign…
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Cuervo shines in first quarter but RTD dip bodes ill for premixes – results data
First-quarter sales increase 26.5% to MXN9.07bn (US$443.2m)Jose Cuervo Tequila portfolio up 53.3% in three months to end of March at…
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Cuervo’s Stranahan’s Diamond Peak series makes US return
Cuervo has relaunched the Diamond Peak expression from American whiskey brand Stranahan's in the US. The 45%-abv single malt, which…
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Cuervo’s Jose Cuervo Tradicional Cristalino – Product Launch
Category - Spirits, Tequila, Cristalino, 40% abvAvailable - From this monthLocation - The US, available nationwidePrice - SRP of US$34.99…
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Cuervo enters the metaverse with virtual Jose Cuervo distillery
Cuervo has become the latest beverage brand owner to venture into virtual reality, building the first “metadistillery” on the Decentraland…
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Proximo Spirits’ The Kraken Roast Coffee flavoured spiced rum – Product Launch – Rum in the UK data
Category - Spirits, rum, flavoured, 40% abvAvailable - From this monthLocation - The UK, via AmazonPrice - SRP of GBP26…
