The Coca-Cola Co. pulls plug on Innocent dairy-free range
The Coca-Cola Co.’s Innocent brand is to discontinue its dairy-free range of beverages, announcing on social media that the three-strong…
Innocent Drinks
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Low in strength, high in ambition: what does the future hold for the non-alcoholic drinks sector?
The time is ripe for new non-alcoholic beverages to leap into the market. Whether through sidling up alongside alcohol in…
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The Coca-Cola Co pulls UK ad after ‘green’ complaints upheld
The Coca-Cola Co has withdrawn an advert for its Innocent brand in the UK following claims the spot “exaggerated the…
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The Coca-Cola Co’s Innocent Super Smoothies Light – Product Launch
The Coca-Cola Co's Innocent Super Smoothies Light - Product Launch Category - Soft drinks, juice Available - From this month…
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The Coca-Cola Co’s Innocent defends no added sugar as UK report attacks “false virtue”
A UK Government-commissioned report into unhealthy eating has accused The Coca-Cola Co juice brand Innocent of "false virtue" when telling…
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The Coca-Cola Co Performance Trends 2015-2019 – results data
In late-January, The Coca-Cola Co released its full-year results for 2019. The soft drinks giant posted a 6% lift in…
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How did The Coca-Cola Co perform in 2019? – results data
A strong end to the year has resulted in a 6% lift in sales for The Coca-Cola in 2019. Following…
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The Coca-Cola Co reaps rewards of Quincey’s innovation bet – Analysis
The Coca-Cola Co's James Quincey has been talking about innovation since he took over as CEO from Muhtar Kent in…
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What strategy should soft drinks companies take to ensure future growth? – Comment
The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted…
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How can organic juice grow its share of the global soft drinks market? – Research in Focus
The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals. Consumers are…
