UK: Diageo claims repositioning J&B was key to success
Diageo has hailed the repositioning of J&B for improving the Scotch whisky brand’s performance. The company has seen J&B’s performance…
J&B
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UK: Diageo unveils GBP5m repackaging for J&B
Diageo has launched a GBP5m pack redesign for its Scotch brand J&B. The global roll-out of the new look bottle…
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GLOBAL: Diageo lines up Mirror Man campaign for J&B
Diageo is preparing for the global roll-out of its latest advertising campaign for its J&B whisky brand. The promotional push,…
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GLOBAL: J&B whisky boss looking for global “credibility”
The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it…
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GLOBAL: Diageo to embark on global push for J&B
Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch whisky brand J&B. The UK drinks giant said…
