Women in whisk(e)y: founders and blenders speak to Just Drinks about their successes
Just Drinks speaks to four women working in the whisk(e)y industry about how they’ve got to where they are and…
Johnnie Walker
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Middle classes driving super-premium spirits growth – Diageo CEO
Demand for super-premium spirits is being driven by middle- to upper-income consumers, who see the segment as an “affordable luxury”…
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Diageo bolsters experiential credentials with “What’s Your Whisky” tech buy
Diageo has bought the company behind the technology for its digital ‘What’s Your Whisky’ platform for an undisclosed sum. The…
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Diageo’s Johnnie Walker joins NFT party with US$35,000 48-year-old
Diageo’s Johnnie Walker Scotch whisky brand is jumping on the NFT bandwagon, launching its own digital art offering. Seven digital…
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John Walker King George V gets Lunar New Year treatment
Diageo has unveiled another limited edition pack from its Johnnie Walker blended Scotch whisky portfolio to coincide with the Lunar…
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Diageo rolls out Chinese Year of the Tiger look for Johnnie Walker Blue
Diageo has released a limited edition look for an expression from its Johnnie Walker blended Scotch whisky brand. Johnnie Walker…
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Diageo builds Africa ties with Johnnie Walker documentary
Diageo has released a documentary from its Johnnie Walker blended Scotch whisky brand that showcases African artists. 'The Ones Who…
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Diageo’s Johnnie Walker Masters of Flavours – Product Launch
Category - Spirits, whisky, Scotch, blended, 41.8% abv Available - TBC Location - TBC Price - In the UK, SRP…
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Heineken’s Distell transaction “doesn’t change our confidence in Africa” – Diageo CEO
The head of Diageo has poured cold water on the notion that Heineken's latest acquisition will create challenges for his…
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Diageo unveils Johnnie Walker High Rye blended Scotch whisky
Diageo has released a Johnnie Walker extension with a high rye profile. Johnnie Walker High Rye Blended Scotch Whisky’s mash…
