Anheuser-Busch InBev ‘seeking US$47m reduction’ on FIFA sponsorship deal after World Cup beer snub
Anheuser-Busch InBev is reportedly asking for a US$47m reduction in the value of its sponsorship deal with FIFA after the…
Marketing – advertising & promotions
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Scotland plan to curb alcohol advertising met with dismay
The Scottish government has launched a consultation on proposals that could heavily restrict the advertising of alcohol in public places,…
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BrewDog to make charity donation over Qatar beer shipment, CEO claims
BrewDog has said it will donate the profits from beer shipped to Qatar to human rights charities – but refused…
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BrewDog beer on sale in Qatar despite brewer’s anti-World Cup protest campaign
BrewDog has defended the sale of its beer in Qatar, despite having launched a vocal protest campaign against the hosting…
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Anheuser-Busch InBev gives up Super Bowl alcohol advertiser exclusivity
Anheuser-Busch InBev has decided not to renew a contract with the NFL that had maintained its position as the Super…
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Consumer demand for functionality driving soft drinks trends, says Coca-Cola Co.
A desire for convenience and functionality from the consumer is driving marketing strategy for The Coca-Cola Co., according to the…
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PepsiCo steps away from NFL Super Bowl halftime show sponsorship
PepsiCo has renewed its marketing arrangement with the National Football League (NFL) in the US but is giving up the…
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Fountain Worldwide ups hard seltzer presence in UK with entertainment venues tie-up
Fountain Worldwide has entered into a new partnership to supply its namesake hard seltzer brand to entertainment venue operator ASM…
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Beam Suntory partners with rock band Muse for Jim Beam live music campaign
Beam Suntory has unveiled a partnership for its Jim Beam Bourbon brand with rock band Muse as part of an…
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Mark Anthony Brands targets UK with White Claw summer festival campaign – Hard seltzer in the UK data
Mark Anthony Brands’ White Claw hard seltzer brand is to sponsor around 40 UK festivals this summer. The alcoholic sparkling…
