‘Healthy alcohol’ – the trend to watch in 2019? – NPD trends
Healthy Alcohol: The Trend to Watch in 2019 - NPD Trends The prospect of 'healthy alcohol' may sound like an oxymoron,…
New Product Development in the Global Drinks Industry
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Alkaline water heading for the mainstream in 2019 – NPD trends
Alkaline Water: Going Mainstream in 2019 With 2019 just around the corner, the search is on for the next breakout…
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As consumers dial down the alcohol, could hop-flavoured water break new ground? – NPD trends
The secret to a great beer often comes down to the quality of the hops that are used to make…
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How RTD coffee could be the next functional drink boom area – NPD trends
RTD Coffee Could Be the Next Functional Drink Boom Area Coffee has been a functional drink probably for as long…
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Japan’s “summer of clear” tests the conventional wisdom on beverage colours – NPD trends
A burst of clear-coloured beverage innovation in Japan this summer is challenging the traditional role of colour in beverage innovation, potentially…
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Why is kombucha gaining traction with big drinks companies? – NPD trends
These are changing times for kombucha. Molson Coors' acquisition of California-based Clearly Kombucha earlier this month, following PepsiCo's 2016 purchase of…
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How targeting night-time consumption will breathe life into CSDs – NPD trends
Soft drink innovation in Japan is often on a different level to that in other world markets, with new offerings…
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How cannabis has blown the doors off the enhanced water segment – NPD trends
Few ingredients in the natural and organic industry have generated as much buzz as CBD (cannabidiol). Naturally occurring in cannabis…
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How ultra-light beer is re-defining the light beer concept – NPD trends
Ultra-Light Beer is Redefining the Light Beer Concept It is not your imagination: Light beer is getting lighter. Although the…
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Why drinks companies must attack plastics before consumers attack them – NPD trends
It was fun while it lasted. The drinks industry's love affair with plastic has been a boon to the industry…
