The top 24 news stories on Just Drinks in 2024
Portfolio changes, factory closures, NPD and celebrity investments (and legal spats) were among the topics on Just Drinks’ news pages that…
Prime Hydration
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UK Labour party eyes ban on energy drink sales to teens
The UK Labour party has pledged to ban sales of “dangerously high” caffeinated energy drinks to under-16s should the party…
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Could “forever chemicals” court case be nail in coffin for viral drinks brand Prime?
Last week American media personality Logan Paul found himself defending his drinks brand Prime against claims it contained so-called “forever…
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Signal: marketing marvel Prime Hydration set to surpass $1.2bn annual sales
Prime, the viral hydration and energy drink developed by internet celebrities Logan Paul and KSI in 2022, claims it is…
