The Millennial Consumer - just-drinks Management Briefing

The Millennial Consumer – Who are they? – March 2016 Management Briefing, Part I

This month, we drill down into one of the most important consumer demographics for the global drinks industry. In part…

The Millennial Consumer – What are they like? – March 2016 Management Briefing, Part II

In the second part of this special just-drinks management briefing, which considers the Millennial consumer, Richard Woodard provides an in-depth look at what…

The Millennial Consumer – How are they changing? – March 2016 Management Briefing, Part III

The penultimate part of this special just-drinks management briefing, which looks at the Millennial consumer, considers how the consumer group…

The Millennial Consumer – What do they think of brands? – March 2016 Management Briefing, Part IV

In the final part of this special just-drinks management briefing, Richard Woodard considers the relationship between Millennial consumers and brands. In…